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How to effectively engage business domain experts in building Data & AI products
Three-level Engagement Framework
Building Data & AI products is a team sport: application data producers, data engineers, analysts, scientists, ML engineers, DataOps, MLOps, ITOps, full-stack developers, product managers, release managers, and business domain experts (such as sales, product, marketing, support).
The entire cross-functional product team needs to work in unison to:
- Build the right product (including GTM)
- Building the product right
- Deliver seamless and robust operational experience to the users
Among the personas listed above, teams often do not prioritize engaging the right business domain experts. Simplify having a business owner who is funding the initiative is required but not sufficient. Most often, the goals of engaging the business domain expert are not well-defined and often fuzzy.
Suppose you are building an internal AI product for churn prediction — the product will be used by sales agents to proactively identify…
