How to define the user journey map for your AI product

FAQs for AI Zero → One (Episode #2)

Transcript:

Welcome to episode two of Unraveling AI Entrepreneurs. This is a series for engineers and product managers to help you navigate going from an AI idea to an AI product. In the first episode, we started off looking at framing the AI problem and talked about how to define the user needs. In this episode, I’m going to talk about the second piece of framing, which is the journey map.

When you think of the journey map, essentially, a journey map involves understanding the entire flow of all the activities involved, before the product is used, during, and after. Let me give you an example. Let’s say, you’re trying to build a product to predict customer churn. Now from an AI standpoint, you’re really building a prediction module — given a customer, predict the probability that this customer will be churning. Based on various signals activity usage of the product, so on and so forth.

Now, when you think of the journey map, you really need to understand how is your churn prediction going to be used? Most probably, it will involve a sales agent, who will be using the churn prediction at the time they receive a call, or…